The menu of a restaurant is something that every diner will take a look at when they go to a restaurant so designing it ergonomically and attractively will help get most of the meals to be best sellers. Here are a few factors to consider when designing the menu of a restaurant whether it is for your own establishment or you have been hired to design one.
Plan and sketch
The first step would be to sketch out a basic layout of the menu. This would mean limiting the designs initially to identify the categories, titles and any graphics. When styling the menu, keep in mind that the colour scheme of the menu greatly reflects on what type of a restaurant it is too. For example; dark colours would convey a serious, more professional ambience while lighter colours would suit a more casual restaurant. For the youthful clientele, more vibrant and colourful colours work best.
List the menu logically
The menu you design should ideally reflect the order in which you want your customers to order so that the dishes you offer can be all served. The best American restaurants that serve all-day menus would order it as breakfast, lunch, appetizers, dinner and finally dessert. Most drinks and teas are listed last. Also, it would help if the menu is divided into sections and sub-sections for example the different meat dishes offered. The prices can all be listed by the side; a small description for each dish will also help grab attention of the diner.
Addition of photos
Food photography is usually very difficult and is most often best done by professionals, if this is the case, adding a few photos in the menu would give your diner an idea of what to expect and this is why food photos are very important in appealing to the customers. Most often however, restaurant owners like to avoid food photographs altogether and leave each appearance and taste of the dish to the customer’s imagination. Best burgers Melbourne such as KFC have food photographs displayed in their menus at the counters.
Final touch ups and details
Finally, the overall composition of the menu can be analyzed by checking on margins, spacing and type of fonts used. It is important not to overuse fonts; usual rule of thumb would be 3 different types of fonts. Always try to visually balance the pages out and make it look uncluttered but not too empty at the same time. It is best to have a few sample designs as this will help you select the final one. Proof reading is vital in getting the menu done beautifully and flawlessly and leaving an impression on the diner.